“Keep things simple. Focus on your goals.”
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Let's get back to the story of Atreyu shoes again, which today we will take a deep dive into the first model called The Base Model which is the first shoe model of this American startup brand. (Read to the end, because the Thailand special will be at the end.)
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From what we know about its history, Mr. Michael Krajicek, the founder of Atreyu, is an artist and runner who loves and is very passionate about lightweight minimalist running shoes. Therefore, designing the brand's first shoe, he applied the philosophy of simplicity, resulting in The Base Model, which is designed as a running shoe for everyday running/training.
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The first version of The Base Model (V1.0), which was released in early 2020, came with a subscription sales model in the United States, where you could return your old, worn-out pair to the company to receive a new pair to continue using.
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In 2020, The Base Model (V1.0) stood out for its lightness (weight 170 g for M9). It is a neutral running shoe with a 6 mm drop (Stack height 21.5/15.5 mm, or 26.5/20.5 mm including the insole), which is considered the perfect balance for a natural running feel. The upper fits snugly to the foot, giving a sock-like feel, and the heel is designed for simplicity, as there are no hard structures to disturb the wearer's foot. The midsole is also made of one-piece EVA, without the use of rubber materials, to reduce unnecessary weight.
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#2021 is the turning point
Atreyu announced that from September 1, 2021 onwards, there will be 2 major changes: The Base Model will be updated based on the feedback received throughout the past year, which we will call The Base Model V2.0, which the brand has now started to gradually update, including
1) New upper details using supercritical EVA, which is lighter, softer, and more responsive
2) The insole, which changed from thick EVA to TPU, providing better flexibility
3) New upper details
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The other thing is that the Atreyu team announced to fans that they can now change from a subscription model to a single purchase model. This should help many runners access good shoes from Atreyu more easily, including the first-time launch outside the United States in Thailand very soon. We'll whisper that our country will get them on sale before the United States, so don't miss it!
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